SHOP PRODUCTS
VIRTUE
Real science. True beauty.
The only products on the market to use human keratin.
Virtue® is the world’s only biotech-born hair care formulated with Alpha Keratin 60ku®, an all-natural vegan protein that strengthens and repairs all hair types and textures.
​​
Alpha Keratin 60ku® is almost identical to the keratin in our own hair, skin, and nails, so our bodies welcome it as our own. For the first time ever, we can make damaged hair whole again, as Virtue is clinically proven to make strands stronger, shinier, and healthier in as few as five uses.
CULT+KING
PRETTY WITHOUT THE POISON
Get all the style & performance you want, with clean ingredients and natural fragrances.
GOOD FOR YOUR BODY
Good for your scalp, skin, and follicles with no compromise on performance.
GOOD FOR THE PLANET
No single-use plastic, no peanuts, no bubble-wrap, no kidding.​
​​
GOOD FOR SMALL, INDEPENDENT, LOCAL BUSINESSES
Small, local business is a cause worth fighting for. Join us in helping your local indies thrive.